Indian Top 10 Brands

Amul, a brand owned  by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Life Insurance Corporation of India (LIC), and Nokia are the top Indian brands, according to Asia’s Top 1,000 Brands, a survey by media, advertising and marketing magazine ‘Media’, brand consultancy Asian Integrated Media Ltd and market research company Synovate. Harish Bijoor, a marketing consultant. Amul’s strategy of using “umbrella branding” has paid off, according to R.S. Sodhi, chief general manager, GCMMF. “Our strength comes from consistency, trust and relevance of our products.” Sodhi claimed that marketing, he added. “They (GCMMF) are not big spenders compared to Britannia or Nestle. Despite a limited budget, Amul’s creatives—in keep in touch,” said Subhash Kamath, CEO, Bates Group, the company’s agency in India. “Amul and LIC are heritage